ELLINGTON: Branding
CO partnered with 14 Hands agency to rebrand Ellington Leather, a local handbag company with a rich heritage and loyal following. A sophisticated new ID system was unveiled, including bespoke patterns which are used as an additional branding element in bag linings and packaging. The branding extended to updated retail signage and displays. To show how the new identity would come to life, we created a hand-stitched and bound 'look book.' The book acts as a style guide for the new branding, covering usage of logos and patterns, color palettes, photo direction and typography.
