CRANIUM WOW! Packaging

Cranium Inc. wanted to re-package their flagship game as part of an effort to differentiate between adult and children’s games. We crafted the quirky personality of the game by using wiseacre copy, double-entendres and a little touch of existentialism. Gary Baseman’s original four characters were given detailed life stories. The outside of the box is wrapped in copy taunting the consumer to play.

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